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Privacy Policy

Last updated: 14-sep-2026

This policy explains what vartavoice.ai (this website — not the VARTA product console, which has its own login and its own data handling as part of a customer's deployment) collects about you, why, who it is shared with, how long it is kept, and how to ask us to delete it.

Who this policy is about

This policy covers visitors to vartavoice.ai who submit one of the forms on this site: an enterprise enquiry, a cost-calculator lead, or a waitlist signup. If you have not submitted a form, this site does not identify you — see "Cookies and tracking" below for what happens on an ordinary visit.

Who we are

VARTA is operated by [PLACEHOLDER: registered legal entity name], [PLACEHOLDER: registered address]. These two details are not yet published here — see the launch-gate note in this document's accompanying report; do not treat the bracketed text above as real until it is replaced with the actual entity name and address.

What we collect

When you submit a form on this site, we collect:

  • Your email address (required on every form).
  • Your name, company and any message you type, when the form you used asks for them — these are optional fields.
  • What you entered into the cost calculator, if you request follow-up from the calculator — the inputs that produced the estimate you were shown, so a follow-up can reference the same numbers.
  • The exact consent statement you were shown and ticked, and the time you ticked it — not just a yes/no, but the actual wording, because that wording can change over time and we want a record of what you actually agreed to.
  • Your IP address, taken from the request that submitted the form.
  • Campaign attribution, if present in the link you followed to reach the page you submitted the form from: UTM parameters (utm_source, utm_medium, utm_campaign), a Google Ads click identifier (gclid) if you arrived from a Google ad, and the page that referred you. You would not normally see any of this — it is read from your browser's address bar and request headers at the moment you submit, not from a tracking cookie, and only if a form on this site is actually submitted.

We do not collect any of the above from a visit that does not include submitting a form.

Why we collect it

We use this information only to follow up on your enquiry, and to measure which marketing channels produce enquiries. We do not use it for any other purpose, and we do not sell it.

Our lawful basis

Our basis for processing what you submit is your consent. Before any form on this site can be submitted, you must tick a box next to this exact statement:

"I agree that VARTA can contact me about this enquiry and store the details I have submitted."

We record that statement verbatim, together with the time you agreed to it, precisely so what we hold as your consent can never drift from what you actually saw and agreed to.

Who we share it with

We do not sell your data, and we do not share it with any third party for that party's own purposes. To act on your enquiry at all, we rely on two service providers, each acting solely on our instructions to deliver our own notification to our own sales team:

  • Resend — delivers the email notification that tells our sales team a new enquiry has come in. This is used for every submission where email notification is configured.
  • Slack — posts the same notification to an internal sales channel, only when we have configured a Slack channel for this purpose. If we have not, this step is skipped entirely and nothing is sent to Slack.

Neither provider uses your data for its own purposes; both act only as processors delivering our own internal notification.

How long we keep it

We retain a submitted enquiry for 24 months from the date of your last contact with us, then permanently delete it. This matches, word for word in substance, the retention rule recorded against the underlying record store, so this policy and that internal record cannot drift apart without both being changed together.

Your rights, and how to ask us to delete your data

Under India's Digital Personal Data Protection Act, you can ask us to access, correct or erase the personal data we hold about you. To ask us to delete your data, contact us using the details below. We will honour a deletion request within 30 days of receiving it — an administrator permanently deletes your record from our store within that window, matching the deletion commitment recorded against the underlying record store.

To make a request, or to ask a question about this policy, contact: [PLACEHOLDER: privacy contact email address — not yet provisioned; see the launch-gate note].

[PLACEHOLDER: if a named grievance officer or Data Protection Officer is required for our registration status under the DPDP Act, their name and contact details go here. None is named yet — do not invent one.]

Security

Submitted enquiries are stored in a database that only administrators can read; nothing about a submission is ever readable by an anonymous visitor to this site, and no other visitor can create, edit or delete a stored enquiry — only an administrator can.

Children

This site is intended for business enquiries from adults evaluating VARTA for their organisation. We do not knowingly collect information from children.

Changes to this policy

If we change what we collect, why, or how long we keep it, we will update this page and its "Last updated" date above.

Related

See also our Terms of Service and Cookie & Tracking Notice.